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Introduction to the FIT Card

The FIT Card, issued in partnership between Continental Finance and the Bank of Missouri, is designed to assist individuals who are taking their first steps toward building or rebuilding credit. This card fills a vital niche for people who have limited credit history or past credit challenges, presenting an opportunity to demonstrate responsible financial behavior without requiring a security deposit. Its streamlined application and straightforward terms make it a practical starting point for those prioritizing credit improvement over rewards.

With the FIT Card, cardholders can expect monthly reporting to all three major U.S. credit bureaus, helping ensure that consistent, responsible use is captured in their credit profile. The card’s combination of accessibility, ease of account management via online platforms, and prospects for future credit line increases distinguishes it as a favorable choice for the credit-conscious consumer. While it doesn’t promise generous rewards or luxurious perks, it stands out for its commitment to making credit accessible and transparent.

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Benefits

The FIT Card is constructed around the core benefits essential for customers seeking to build or restore credit effectively. The benefits focus on accessibility, transparency, and concrete steps to help consumers reach their financial goals.

  • No security deposit required: This unsecured credit card removes the traditional barrier of an upfront cash deposit.
  • Reports to all three major credit bureaus monthly: Responsible use can help improve your credit score over time.
  • Potential for future credit line increases: Those who make on-time payments and keep their balance low may be eligible for higher credit limits after six months or more.
  • 24/7 online account management: Access your account, monitor balances, and make payments from anywhere.
  • Fraud liability protection: Safeguards cardholders from unauthorized transactions.
  • Easy application process: Straightforward online application with quick decisions.

Prerequisites

To apply for the FIT Card, applicants should:

  • Be at least 18 years of age (19 in some states).
  • Have a valid Social Security number.
  • Maintain a physical U.S. address (not a P.O. Box).
  • Demonstrate the ability to repay (income may be required).
  • Have a checking account in their name.

The FIT Card is generally intended for consumers with less-than-perfect credit or limited credit history; approval is more feasible for those aiming to rebuild or establish credit rather than for prime applicants with excellent scores.

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About Continental Finance & Bank of Missouri

Continental Finance was founded in 2005 and is headquartered in Wilmington, Delaware. The company specializes in providing access to credit for individuals who often face barriers in traditional banking, specifically those regarded as “underbanked.” Continental Finance has established a reputation for supporting over 2.6 million customers, primarily via unsecured credit cards focused on responsible credit use and improvement. Their suite of services extends beyond cards, including robust account management and resources for upward credit mobility.

The Bank of Missouri, established in 1891, is a community-driven bank that has evolved to serve broader national markets through partnerships like the one with Continental Finance. With more than 35 branches in Missouri and assets surpassing $2 billion, it has a history rooted in traditional banking principles and innovation via partnerships. The bank is well-regarded for its reliable service, modernization of online banking, and willingness to underwrite accessible credit solutions.

Who is this card for?

The FIT Card is best suited to individuals who:

  • Have a low or limited credit score or have experienced credit issues in the past.
  • Are new to credit and want a product that reports activity to all three credit bureaus.
  • Prefer not to tie up funds in a secured deposit.
  • Want an easy, online-first application and management process.

It is not targeted at those who seek lavish travel rewards, extensive perks, or high credit limits. Rather, it’s a practical tool for credit building and responsible financial management.

What rewards and programs does the card offer?

The FIT Card does not have a conventional rewards program such as cash back or points. Its main “program” is the opportunity to build credit—reporting activity to the credit bureaus and offering periodic reviews for credit line increases based on payment behavior. Cardholders occasionally receive access to special cardholder resources or promotions, but tangible rewards such as airline miles or statement credits are not part of the standard benefits structure.

Initial credit limit

The initial credit limit is an important consideration for the FIT Card, as it is engineered to grant access but also help users develop discipline.

  • Minimum credit limit: $400 (standard limit at account opening, though it may vary depending on creditworthiness).
  • Maximum credit limit: Cardholders may be eligible for credit limit increases, typically up to $2,000 after periodic reviews and responsible use.

This tiered approach encourages incremental financial responsibility and offers tangible rewards for good credit management.

Step by step to apply for the card

  1. Visit the official application page
  2. Enter your personal information: name, address, Social Security number, and financial details as requested.
  3. Provide details regarding your income and housing status (if asked).
  4. Review the card terms, conditions, fees, and privacy statement, then agree if you wish to proceed.
  5. Submit your application from the website and await a decision (which is usually provided within minutes).
  6. If approved, follow the instructions to accept your offer and await your new FIT Card by mail.

For convenient management, download the Continental Finance mobile app:

Card’s pros and cons

Pros:

  • No security deposit required (unsecured card).
  • Credit building through monthly credit bureau reporting.
  • Potential for credit limit increases after demonstrating responsible use.
  • 24/7 account access and fraud protection.
  • Designed for applicants with limited, fair, or rebuilding credit.

Cons:

  • Annual fee (typically $99 for the first year, billed upon opening, with subsequent fees applied monthly).
  • High APR (purchase APR is often around 29.99% variable, so carrying a balance can be expensive).
  • No rewards program or cash back.
  • Other fees, including a one-time processing fee (usually $89), account maintenance, and foreign transaction fees (3%).
  • Low initial credit limit relative to some mainstream credit cards.
  • Late and returned payment fees applicable.

The FIT Card’s value lies mainly in its credit-building capacity, rather than ongoing rewards or premium perks. Individuals who habitually carry a balance should be cautious due to the high interest rate and fees.

How to unlock the card?

Once you receive your FIT Card by mail:

  1. Call the activation number listed on the card sticker or in the accompanying letter.
  2. Follow the automated system prompts and enter the requested security information.
  3. Alternatively, you may activate the card via the online management portal (visit the website provided with your card).
  4. After activation, sign the back of your card. You can then start using it immediately.

Fees and tariffs

The FIT Card imposes several costs that applicants need to consider before applying:

  • Annual fee: $99 for the first year (typically billed immediately), then monthly maintenance fees (estimated $6.25 per month after the first year if account is open and current).
  • One-time processing fee: $89 (to open the account, billed on approval).
  • Purchase APR: 29.99% variable (as of the latest published rates).
  • Cash advance APR: 29.99% variable.
  • Foreign transaction fee: 3% of each transaction in U.S. dollars.
  • Late payment/returned payment fee: Up to $41.
  • Credit limit increase fee: May be applicable in some cases.

Due to these charges, maintaining a zero or low balance, and paying on time and in full each month, is advisable to avoid costly interest and penalty fees.

Customer service

Continental Finance and the Bank of Missouri provide multiple support channels for FIT Cardholders:

  • Customer Service Phone: 1-866-449-4514
  • Official Website:
  • Mailing Address for Correspondence: Continental Finance, P.O. Box 8099, Newark, DE 19714-8099
  • Mobile App: Android / iOS (links above)

If you encounter issues with your card, account, or application, you are encouraged to use these official channels for timely assistance.

Disclaimer: Credit card terms, fees, and features are subject to change. This information is provided for educational purposes and does not constitute financial advice. Always review the official FIT Card website and terms before applying, and practice responsible credit use by paying balances in full and on time each month. The FIT Card is not suitable for everyone—assess your individual circumstances and alternatives before choosing a credit product.

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